Every year we start off with new dreams and hopes for the months ahead. If you are in the business world, these hopes usually include growth. While many factors go into achieving your desired annual growth rate, signage can play a substantial part. In the next few posts, our team of experts at Mountain Dog Sign Company will help you address some of the major areas where you can self-assess to see if your current signage is holding you back and needs a refresh, or if it is doing its job to help you achieve your business dreams for the new year.
There are many types of signs used by businesses and a variety of reasons why you would use one type of sign or another. Many studies have been done to demonstrate your ROI (return on investment) for each sign type, generally based on initial investment/cost correlated to the number of views, leads obtained, or sales dollars generated. We will summarize the major points in this blog and then go through them in more detail in the future.
Exterior Main Entrance Signage -Signage that puts your business on the geographic map, gives you visibility to passers-by, and literally guides clients to your door. Big and bold, these signs usually contain only basic info.
Door Graphics -Usually found on your store-front or main entrance door, these graphics share info on when and how to connect with you if your business isn’t open when a client or potential client stops by. Typical info included would be company name and logo (never miss an opportunity to brand up!), hours of operation, phone number, web address, and sometimes, where you can be found on social media.
Logo & Branding -The most powerful and often the most overlooked signage you can have, your logo should be front and center for all to see when they walk in the door. First impressions are powerful, and you want to look professional, and inspire confidence. Proudly displaying your brand is an intentional move that shows you have the confidence that you can meet your clients’ needs. Brand walls should look expensive, (we can show you ways to get a great looking wall even if you are on a tight budget) so your clients know you are successful and will be around to help them for years to come (and that you won’t take their money and leave in the middle of the night!)
Handouts & Marketing Material -Another often overlooked product in the signage world. You should have some take-away that highlights your products/services that potential clients can take to better understand how you can serve them, and for existing clients to learn about other things you offer (and if you’ve served them well, pass along to other friends and businesses as they rave about your company). Catalogs, flyers, or even a simple rack-card will do the trick.
Vehicle Graphics -For your advertising dollars, vehicle graphics are the least expensive way to get your name out there. Driving down the freeway, parked at the mall or grocery store, or in front of a job site, vehicle graphics are always working, even when you are on your days off. Creative, catchy backgrounds with bold, easy to read and understand graphics will reach thousands over the course of their lifetime. And you only have to pay one time!
Take a minute and do a quick walk through your business to see how you feel about your current signage. It should speak to you, and make you confident that you are sending out a great message. If what you see is dull, confusing, or lacks pizazz, your signage could well be a dream-killer this year.
Meet the newest member of Team Mountain Dog! Born on Christmas Day, Jack Frost has undertaken the heralded position of MDSC Mascot. If you are in the Spokane or Coeur d’Alene area then stop by our office to meet him and remember to always call Mountain Dog Sign Company for any and all of your signage needs! (509)891-9999
Regulation-based signage is mandatory for businesses to comply with, and here at Mountain Dog Sign Company we make ADA signage easy! ADA compliant braille is required both indoors and outdoors at all restrooms, parking facilities, room numbers and names, emergency exits, etc. Our advanced technologies allow us to create custom ADA signage in various shapes, colors, sizes, and on different textures. Keeping up with compliance regulations can be tough, but the best way to know you are within regulation is to work with our expert team at Mountain Dog Sign Company, where we pride ourselves on producing high-quality signage that is crafted with care! To learn more, request a free consultation or estimate by calling (509)891-9999. We serve clients in Spokane and Coeur d’Alene and throughout the communities of Washington and Northern Idaho.
Check out this video of one of our team members, Thad, installing van graphics for Spokane area business Bigfoot Carpet Cleaning. Vehicles with graphics or wraps are sure to capture attention and serve as a moving billboard that runs year-round. At Mountain Dog Sign Company, we know the value that a high quality vehicle wrap or graphic can provide, which is why we work so hard to provide our clients with the highest quality product and best possible service.From design to installation, our skilled team can provide you with a vehicle wrap or graphic that achieves exactly what you want!
Check out one of our team members, Rhett, completing a beautiful professional gallery canvas wrap. Indoor commercial graphics such as this have the ability to set the tone in an office, place of business, or anywhere else one wishes to push their brand. High-quality graphics can truly transform a business environment and provide extra eye-catching flair to any location. To learn more, request a free consultation or estimate by calling (509)891-9999. We serve clients in Spokane and Coeur d’Alene and throughout the communities of Washington and Northern Idaho. Woof!
Hi! I’m Ella. Mascot extraordinaire for Mountain Dog Sign Company and author of the one and only Mountain Dog Blog. Today I want to talk about first impressions. I always make a great first impression because I’m pretty. And fluffy. And I don’t drool. People notice those things right away. But what do people notice right away when they walk into your business? Do you have your company name and logo prominently and professionally displayed? Does your space inspire confidence? Do you give the impression that you are successful and will be around for years to come? Visitors to your office draw immediate and lasting feelings when they walk through your door; and statistics show that how they feel in that space will hugely impact whether they choose to do business with you or not. An investment in good lobby signage, including your company name and logo front and center as well as thoughtful, professional looking photographs or canvas on the walls will go a long way towards growing your business. And company growth means more money. And more money means more dog treats. So take a hard look at your lobby and if you aren’t 100% sure it sends the right message, give Mountain Dog Sign Company a call. We’ve built a successful business from the ground up and we can help. Woof.
Here are some examples of lobby signage produced by Mountain Dog Sign Company:
Mountain Dog Sign Company Hits Three Year Mark
Liberty Lake start-up Mountain Dog Sign Company celebrates 3 years in business this month. Located at Meadowwood Technology Campus in Liberty Lake, the company has expanded to about 3600 sq ft and 6 full time employees since opening in October, 2011.
The company has created high quality interior and exterior signage, trade show displays, and vehicle graphics for hundreds of companies in the Inland NW, around the state, and across the nation. Finding a niche with interiors, Mountain Dog has turned many companies mission statements into custom canvas art pieces, filled commercial interiors like Kootenai Medical Center with hundreds of local area landscape photos, and produced unique Braille signage to comply with ADA standards for many buildings like WSU Riverpoint Campus.
Mountain Dog also works with local architects and interior design firms on developing specs for new signage and interiors for buildings, and has recently spent time at 3M headquarters in Minnesota to become the only Di-Noc certified installer for architectural vinyl in the Inland Northwest.
Here at Mountain Dog Sign Company, we want you to succeed. Whether it is one sign or an entire campaign, we would be happy to meet with you and discuss your marketing strategies and how we can help. We offer free consultations and estimates, create custom designs, and make it right for you, every time. We thank our loyal customers for their support for the last three years, and we look forward having even more great relationships for many years to come.
Hi. My name is Ella. I am a Bernese Mountain Dog, and the owner of Mountain Dog Sign Company. OK, I’m not really the owner…I’m the mascot, but the business is named after me.
I think I should be getting more treats for all the work I do around here. My job is pretty tough. I greet the clients as they come in the door, and then I bark or whine until I get a treat. I have my mom trained.
She doesn’t like me to be annoying in front of the clients, so if I bark a couple of times when someone is here, mom gives me a dog bone. I also get a treat when the staff meets for production meetings. Everyone stands around discussing products and timelines and if I whine or bark, mom gives me a treat. Recurring theme here?
I can also get food about the time mom eats lunch. She’ll eat at her desk and if I stick my nose up by her elbow, I can nudge her and get a cracker, part of a sandwich, or wait for it…a dog treat. We have two treat bowls in the office. One at the front desk, and one by mom’s desk. We buy dog bones at Costco, so we almost never run out. That makes me happy. You’d think I would weigh A LOT with all the treats I get, but I’m just under 100 lbs. I had wanted to tell you about my company but SQUIRREL! … got distracted when we started talking about treats, maybe next blog. All this talk about food has made me hungry. I think I’ll find mom and give a bark or two. She knows the drill.